ABOUT ME
MEET OUR FOUNDER ZEE (ZZ)
“If you want to go fast, go alone. If you want to go far, build a collective.”
— Zee’s guiding principle
Zee (Zz) is the creative catalyst and strategic force behind SOL Collective
— a Tucson-born ecosystem of 12+ brands spanning music, wellness, tech, and community. As both an artist and entrepreneur, Zee bridges raw creativity with scalable business, transforming SOL from a single recording studio into a self-sustaining universe where each brand fuels the next.
kEY pILLARS OF ZEE’S PHILOSOPHY
Collaboration > Competition: tHERE ARE 2 WAYS TO BUILD THE BIGGEST BUILDING, 1. BUILD THE BIGGEST BUILDING. 2. TEAR DOWN EVERYONE ELSE’S. OUR VISION IS TO BUILD A CITY OF THE TALLEST TOWERS IN ART. THE EXECUTION IS SIMPLE, cross-pollinate talent, audiences, and resources
Rooted in Tucson, Reaching Beyond: All brands honor Arizona’s spirit while serving global audiences.
Art as Infrastructure: Every venture — fROM LOCAL EVENTS, TO ARTIST FUNDED CONTENT, whether gaming streams or herbal wellness — ALL PRODUCTS AND SERVICES ARE designed to fund deeper creative freedom FOR CLIENTS AND THE BUSINESS ITSELF
MEET the sol team
Ro warhol
Videographer, Photographer, Commentator
- Featured on *Real America with Brigette Phetasey*
- Half a Decade of experience and countless Projects working with @SOLProdAZ
“”Working with Roman was like painting with lightning. We turned chaos into cinema. An invaluable asset to the team”
— Zee, Lead Director @SOLProdAZ
— Rom Warhol is the visionary behind SOL Productions’ most arresting visuals – a videographer and photographer who transforms Tucson’s raw energy into hypnotic storytelling. With a style blending surreal dreamscapes and unflinching documentary realism, Rom’s lens has become integral to SOL’s identity. His feature on Dumpster Fire cemented his status as a Southwest visual innovator who treats every project as alchemy.
Dan,OBEY!
Artist, Engineer, Local Legend
- Nominated for Lyricist of the Year
- Multiple Albums and Collaborations under the belt including features with Krizz Kaliko and Cash Lansky
“”and if you want to rock with me
grab my hand right here on the street come and walk with me
march wit’ me”
— Anomaly, Original Song from Eye To Eye
— Dan,OBEY! (Artist, Engineer, Local Leader), a pillar of Tucson’s hip-hop scene, host of SOL Collective’s exclusive Closed Mic Series—a members-only space designed for raw, unfiltered artistic exchange. As well as A conscious lyricist known for razor-sharp wordplay and introspective storytelling. Dan cultivates an environment where artists refine their voices away from the spotlight, embodying SOL’s ethos of artistic sanctuary.
neeko ford
Promoter, Event MGMT, Artist, Poet
- Performances at NYC Poetry Festival, Brooklyn Poetry Festival, Oakland Beast Crawl.
- Debut album “Resonating Cycles” (2021) mixed/mastered by Grammy winner Craig Schumacher.
“”Pain is a universal truth… [Ford’s] constant examination of his own shortcomings shows he’s using it as motivation to become better than everything he came from.”
— The Punk Site (2021)
— Neeko Ford stands as a vital creative force within SOL Promotions and Management—a poet, musician, and cultural architect whose passion is in shaping and elavating Tucson’s artistic underground. Neeko in collaboration with Zee and Dan,OBEY! drives SOL’s event ecosystem, curating spaces where radical artistry thrives. Whether organizing showcases, Sharing and promoting local community and culture, or releasing and pushing his and other’s content. His raw, genre-defying work fuses hip-hop’s urgency with spoken-word vulnerability, exploring themes of generational trauma, addiction, and redemption through what critics describe as “documentary-style realism.”
jose beltran
Gamer, Artist, A/V Expert, Tech Guru
- over 6 years of Training and Working closely With SOL members
- Unique Tech, Audio Visual and Niche Knowledge
“”Joe is unlike anyone you’ve ever met, he’ll consistently shatter your expectations, and usually in a good way.”
— Zee Owner and Operator at SOL Collective
— Jose Beltran Has been SOL’s Resident Super-Nerd For 6 years, —the quiet force engineering everything from our gaming livestreams to Zee’s desert-stage holograms. His superpower? Turning ‘impossible’ tech mashups into intuitive tools for artists. Need a 1993 Game Boy to control a laser show? Joe’s already building it.”
FIND US AT
929 n swan
Tucson aZ 85711
lOCATED IN CENTRAL-EAST TUCSON
We Love Our City and we are Proud to Serve it